Meta

Overview

Meta (formerly Facebook) sought out to fulfill their mission of “giving people the power to build community and bring the world closer together” by aiming to introduce the content design career path to students unfamiliar with the field. As a the sole Talent Scout leading content design internship recruiting across North America, I developed and executed external communication plans to attract top talent from universities. I tailored marketing efforts to different schools and programs, targeting top-performing institutions and untapped programs. My goal was to broaden Meta's territory and promote Meta internships, which focuses on developing young designers so they can craft simple human experiences.

Results

900 applicant increase for 2021 pool & awareness across HCBU and HSI programs.

Role

Talent Scout

Duration

12 weeks

Project Type

Full-Time

Tools

Splash That, Piazza, Internal Meta CMS

How can we attract more candidates and expand our territory?

Engage a Range of Universities

How could we find new student programs, "traditional" and "non-traditional", that could benefit from learning about the content design career path?

Coordinate Virtual Events

How could we pivot to engage students virtually despite the covid setback?

Leverage Data

How can we use performance patterns from candidates across different programs to identify gaps and successes in interview exercises, enhancing the candidate experience and provide better learning tools?

Awareness Strategy

1.

Build

Goal

Blend well-established student programs with lesser-known ones to uncover untapped talent for Meta's Content Design internship.

Approach

Researched historically successful programs and identified other universities with similar program goals.

Result

Identified 20 new programs to reach out to.

2.

Connect

Goal

Engage faculty and students by promoting events and resources like Meta's Content Design page and online groups.

Approach

Utilized Piazza to build an email marketing campaign to market upcoming informational events and streamline attendance tracking.

Result

Connected with 40+ university programs.

3.

Inspire

Goal

Equip students to discover and pursue exciting careers in Content Design with resources, informational events, and alumni success stories.

Approach

Put together virtual informational events for specific schools and Content Design series with alumni, tips on applying, what we look for, and how Meta approaches the field.

Result

  • 900+ more applications for the 2021 pool.
  • More engagement from HBCU and HSI universities.
  • More applications passing to the written portion of the interview process.
  • More students applying to Meta’s Annual Design Summit.
  • More students made personal connections with alumni and Meta internal Content Design speakers.
  • More attendance in events in the same quarter.

We did it! Through this strategy, we saw a 900+ applicant increase.

But, how did we make our candidate experiences even better for next time?

Educational Materials

After growing our presence and receiving more applications, I:
  • Identified patterns in content design exercises that revealed areas for improvement in educational resources.
  • Used the same school list to promote the Meta Content Design Summit, encouraging students to apply.

Communication Processes

In order to improve communication processes, I:
  • Ensured timely updates and clear guidance throughout the process
  • Collaborated internally to streamline updates and accelerate responses.

Candidate Feedback

Building relationships with candidates was important. In order to foster those relationships, I: 
  • used feedback from candidates about their experience with the exercise and interview to find areas to improve.
  • Looked for ways to make the process clearer and more supportive.